fbpx

Blog

How Are You Segmenting Your Target Audience?

Last week I word about the importance of building your brand and why brand building is the key source to attracting long lasting customers (see here). Another level of building…

View Details
Should Your Business Be Advertising on Facebook?

Should Your Business Be Advertising on Facebook? Today’s digital marketing world is flooded with a tremendous amount of advertising platforms. Advertisers now more than ever have the opportunity to sift…

View Details
Building a Brand, How and Why!

Building a brand is the foundation for a strong and successful business. Starting with the look, feel, and tone of the overall brand. When starting a new brand it is…

View Details
You’ve Mastered the 4P’s, but what about the 4A’s

As a company the most important thing outside of profit, is ideally your customers. Customer experiences will make or break any business no matter how great (or horrible) the product…

View Details
Dealing with Brand Challenges to Scale

  One of the most complexing situations for brands are finding a way to differentiate themselves from competitors and actually win in that area for as long as they can….

View Details
Storytelling – Are you Confusing the Customers?

Every brand has a story, Right? Or at least it should. Chances are your product already has a place in your consumer’s heart and they are currently using someone else’s…

View Details