One of the most complexing situations for brands are finding a way to differentiate themselves from competitors and actually win in that area for as long as they can. In the economy today there are so many factors that will cause a brand to experience difficulty in retainer consumers and scaling to a higher level. How are brands able to bounce back from difficulties such as economic mishaps, low barrier to entry in it’s industry and other none controllable factors is essentially the key to growing and building something that will be unstoppable. If brands aren’t able to take the challenges that comes with everyday business and restructure it for good and find solutions quickly it is safe to say that brand won’t be around for very long.