What is OmniChannel Marketing? Well, I’m glad you asked, Omni Channel Marketing refers to “the integration of all physical and digital channels to offer a seamless and unified customer experience” (defined). This simply means that you are catering to the customers at all points in the shopping journey without missing a beat or the customers not missing a beat. For example, Macy’s has grown their sales in past years by offering shoppers the option to see an item via search check quantity of a store within a particular radius and then complete that purchase in stores. As a business it an important to understand where your marketing dollars are churning and what are to right platforms to consider. You wouldn’t want to have someone search a product online via clicking on your ads and then purchase the exact product elsewhere, therefore your marketing should be building strategies to incorporate Omnichannel marketing in order to earn a higher