Go Guerrilla – Marketing that is

Why is Guerilla marketing important? When customers think about the brands they love or the brand that they are loyal towards it often stems from the brand playing a huge part in their purchase behavior or desirable actions, but what if a customer isn’t aware that they need what you are offering then what? Traditional advertising and now digital advertising has taken a front seat, but Guerilla marketing can be super effective in one’s marketing efforts. Though guerilla marketing isn’t easily measured, what great way it is to put a brand in front of customers for them to somehow think that they need you more than you need them. Guerilla marketing does a great job of being abstract and “in your face” to grab attention and peak interest.