Over the years advertising as taken several stages. The way we communicate with the consumer has defiantly changed and marketers now more than ever have multiple amounts of advertising options to choose from. The amount of advertising platform has and will continue to evolve and expand. Platforms such as Google, FaceBook, Criteo, YouTube and  Bing has evolved the concept reaching consumers. Through these platforms we are able to engage with consumers several times in the customer’s buyers journey to convert and engage. While we are able to advertise with these platforms we consequently are also able to track several metrics and make a better decision with other platforms like Google Analytics.