Social Media has evolved and is now apart of our day to day lives from receiving information and making decisions such as shopping etc… We now more than ever are relying on social media as consumers, so why aren’t you as a business owner thinking along the same lines? We are able to listen to our customers via social media and use the metrics from social posting to measure the next step in making marketing decisions. We are able to measure CPC (cost per click), CTR (click through rate) impressions, with these metrics they are Key indicators as to how to maneuver or what decision to make next or where to scale up or scale back.