Search Engine Optimization is a huge part of any online store/platform. Whether you are hosting an e-commerce platform or a website strictly for the information you should be focusing on how SEO can better influence your impact on getting more traffic to your website. At Digital Branding & Analytics conference Miami 2019 (#DBAMiami) recently the speaker Britney Mullerspoke about how brands should be and currently is using SEO to gain a better advantage over their competition. One key thing that was mentioned by Britney was how companies are using platforms such as Google Trends and Google Code Labs to gain the upper advantage on the competitors by allowing developers who aren’t fully experienced coders the opportunity to learn more and do more to increase their site visibility online. This is very insightful because it allowed me to then realize how you can use certain tricks for SEO to then crawl other sites and draw that traffic to your site. Overall this presentation opened up the flood gates for newer ideas for me and for any brand that isn’t currently thinking about how SEO is impacting your business should start doing so NOW.