The irony of marketing is customer segmentations, bringing a customer through a funnel or even today digital marketing. But when people think of digital marketing most are only thinking about the things you see on my Facebook ads, the Instagram ads, Google ads. However marketing is more than what is seen online, being a marketer rely heavily on the math behind what is being shown to the general public. At Digital Branding and Analytics Conference in Miami, Mike Kappitt current president of Carrabba’s spoke about the importance of not forgetting your calculator as a marketer. Driving numbers and knowing how to analyze those numbers are very important in digital marketing and branding. Whether it’s via earned media or traditional media. As a marketer it is very important that once you  receive the data from the KPI’s that you are pulling your able to then analyze and use the math to make better decisions. #DBAMiami