Selling online for an e-commerce store is an art. However customers aren’t only looking for a great pricing, promotion, or product parentheses marketing mix function). Customers are wanting to hear from other customers hence reviews and ratings. What are you doing on your e-commerce website that shows customers the best form of advertising which is word-of-mouth? Word of mouth advertising increases conversions more than you think therefore reviews are important and ratings on your products are highly important to help customer down that buyers journey. Social selling has become apart of the customers information processing when shopping online there you should have a tool on your e-commerce site to provide that information to gain trust with consumer.