It’s no secret that social media has now consumed our lives more than we want to admit. Now more than ever its harder to communicate a message or idea with referencing something on our mobile devices. Social Media also changes the way we shop, search for information as well as process information. Facebook has been one of the longest standing platforms that now offers pieces of information to the consumer in multiple ways. The largest amounts of people frequent Facebook daily with the second largest on Instagram (a platform also owned by Facebook). For this reason it is highly recommended for a brand or small business to consider (if you aren’t already doing so) to start advertising on a platform that gives you the flexibility of customizing your consumers set specific parameters to your business etc… along with facebook you are also able to utilize multichannel marketing mentioned from last post (here) this will help your organization establish a greater competitive edge in your niche.