As marketing leaders and agency’s it is vital that we understand what we are offering with our services. Agency’s charge based on the project in which they are taking on meaning they first discover the work needed by you the client, then monitor the scope of what resources will be needed while engagement in the project, finally building a budget that fits the scope. Each client is different, so are agencies, consultants and freelancers. In selecting one of the marketing aids for your business it is very important to understand what will be needed both in your end as well as the agency’s end. This then makes deadlines and expectations very clear for all parties involved.