Last week I word about the importance of building your brand and why brand building is the key source to attracting long lasting customers (see here). Another level of building a brand comes with audience segmentation. Segmentation for the audiences that you have built and continues to build related to how you want communicate. This gears the external conversations with potential clients who aren’t yet brand loyalist. The perception on how they feel, how the information that you are providing supports what they value when purchasing and why they should trust your brand to be the “thing” that they support and dedicate any portion of their lives to. Segmentation set up your organization to better assist and target your audience based on specific interest in you area of interest. Are you doing this based on age, interest (targeted) or regions etc…

Tell us in the comments how you are segmenting your audience.