Building a business or organization requires channel partnerships. With channel partnerships, it is very important to know your field and I have connections with intermediaries in that field to help push your product or your service forward to consumers. Whether it be via customers, trade shows or forms of Advertising having partnerships via different channels are very important in field sales and building relationships. As a company how are you expanding your strategizing? Where do you want to go with partnerships are key in building something greater, for example, the Bacardi partnership with Southern wine and spirits shopshow important it is for organizations to collaborate alongside like-minded organizations such as itself. Think about your industry or your niche and what partnerships can benefit your company in moving forward.