Analytics and Branding are two of the biggest factors in digital advertising. This weekend I had the opportunity to attend the first #DBAMiami conference hosted by FIU for Digital marketing students. The event had some amazing speakers that brought a great amount of information to the platform, but one that stood with me the most was the standing CMO of BoxyCharm. Kathy Tan Mayor spoke about the strategies that she saw success for two of the major companies in which she played a high-level role. The one thing that really stuck out to me was the concept used for Boxy Charm and the influencers they have used to push and grow not just their own brands, but the partners in which they have partnered with. That gave me great insight as to how the restructuring of something so small can make a large impact on the overall growth of a business.