It is not secret that consumers shop based on emotions and how a product makes them feel. Yes, there may be some logic involved, but majority of purchases are based on how the product makes a consumer feels. Neuromarketing is marketing your goods to consumIt is not secret that consumers shop based on emotions and how a product makes them feel. Yes, there may be some logic involved, but majority of purchases are based on how the product makes a consumer feels. Neuromarketing is marketing your goods to consumers unconscious minds knowing that the message of the product will somehow reach their conscious mind to purchased. Advertisers are to be completely aware of the fact that building campaigns aren’t linear and logical at all time, but sometimes emotional and psychological. The value customers assign to a brand is based and how they feel about that particular brand.

ers unconscious minds knowing that the message of the product will somehow reach their conscious mind to purchased. Advertisers are to be completely aware of the fact that building campaigns aren’t linear and logical at all time, but sometimes emotional and psychological. The value customers assign to a brand is based and how they feel about that particular brand.