Building a brand is the foundation for a strong and successful business. Starting with the look, feel, and tone of the overall brand. When starting a new brand it is very important for you to think about what is missing in the market that your product will be entering. The brand elements are key components such as logo (what symbol will remind the customer about your brand on sight), tagline (what will someone associate with your business) and the motto. These are some of the building block of branding your company. On another scale the delivery of the brand’s message is just as important. Is there a song, word, phrase or colors thats brings your company top of mind when someone hears or see it. 

Consider the brand essentials when you’re are building or re-building a brand.