Often times brands are so concerned about conversions, leads, prospects and not the overall data that happens once they have ran campaigns to generate their objective. At Digital Branding Analytics Miami 2019 Conference Hector Hernandez (Learn more) spoke about digital branding and analytics and why building brand value is important. Brands should understand how important it is to analyze the data once it’s collected and what to do with that data once it is collected, often times brands are focus more on the money in the bank “return on investment” (which is not a bad idea) but not on analyzing the information that comes in. Once you run different campaigns you should be just as concern with the importance of what the informations means and translates to. Whether it’s return on ad spend ,conversion rate, average order value, cost per click or any information (from the point of driving traffic to converting that traffic to the site) should be carefully analyze to make the best business decision moving forward. Considering your brand or business… what are you doing with the data that you collect and how can you use utilize the data once it is analyzed to make the best business decisions moving forward. #DBAMiami