Why is Guerilla marketing important? When customers think about the brands they love or the brand that they are loyal towards it often stems from the brand playing a huge part in their purchase behavior or desirable actions, but what if a customer isn’t aware that they need what you are offering then what? Traditional advertising and now digital advertising has taken a front seat, but Guerilla marketing can be super effective in one’s marketing efforts. Though guerilla marketing isn’t easily measured, what great way it is to put a brand in front of customers for them to somehow think that they need you more than you need them. Guerilla marketing does a great job of being abstract and “in your face” to grab attention and peak interest.