Connecting with your customers is just as important as knowing your customers behavior and patterns. Digital Branding Analytics Miami 2019 Conference, Evan Carroll spoke about connecting with customers and why having a customer journey is very important. Brands are taking a step forward with grouping customers and acknowledging the likeliness of how customers are able to perform in a customer’s buyers journey.Evan also spoke about a program known as the KnowMe program were brands are connected with this software to build intelligent information around customers, taking the likeness of each customers grouping it together and spitting out the best results on how to target these customers and what to do with a cluster of customers moving forward and taking them through the customer journey. Companies who understand the importance of a customer service journey and how to target customers specifically based on their needs, their wants and being able to predict what they should offer the customer based on need are companies theat are two steps ahead. Think of your brand,  are you taking the customers through the correct journey, are you offering what they want are you predicting what you think they will utilizing in the future based on their buying behavior?