Branding and Culture go hand in hand even more so when you are planning on taking your brand internationally. The way you communicate your marketing message down to the products in which you are offering and the verbiage you choose to use on the advertising. Each culture is unique to its own way and to its own interpretations, the last thing any brand wants to do is release a marketing message that isn’t taken well by other cultures that then ruins the reputation of the set brand. Let’s think about how NIKE has adjusted the way in which they advertise now compared to 15 years ago. They too realized that in order to win over an international market they also had to consider other cultures and how the cultures perceived certain behaviors.  This is what us marketers do, think about the target market and what message we want to send then build strategies on how to best tell the story with clear and respectful branding.