The term Buzz Marketing is a completely new name of this concept for me personally, however the idea isn’t. In promoting products and content especially on your personal social media accounts it’s always difficult to have your name on a product as people are less likely to take not. But with the concept of Buzz Marketing (wether it is with an article or video ) it is a softer approach to promoting the product to an audience without them feeling as if you were trying to push something down their throats. With the assignment we completed this week, I used my personal brand and the results were somewhat stable to what we would have gotten with a more general organic push.