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This course is the foundation for building a house. The structure of your brand must be concrete in order to build other pillars for growth. In this course, you will be able to understand and complete a checklist for your business on where to start with digital marketing and branding. The takeaways that you can expect after completing this course are as follows: [Marketing ] How to properly set up your website tracking tools (eCommerce), how to monitor customer behavior, how to connect your google platforms, and why this is important.